I’d Like To Teach The World To Sing (In Perfect Harmony) – The New Seekers (1971)

Description

Additional information about this The New Seekers vinyl art.

The New Seekers – The Artist

The New Seekers are a British pop group, formed in London in 1969 by Keith Potger after the break-up of his group, The Seekers. The idea was that the New Seekers would appeal to the same market as the original Seekers, but their music would have pop as well as folk influences. They achieved worldwide success in the early 1970s with hits including “I’d Like to Teach the World to Sing”, “You Won’t Find Another Fool Like Me” and “Beg, Steal or Borrow”. In addition to Potger, when formed the New Seekers featured Laurie Heath, Chris Barrington, Marty Kristian, and Eve Graham and Sally Graham (no relation), the latter of whom was a member of The Young Generation. 

I’d Like To Teach The World To Sing (In Perfect Harmony) – The Song

I’d Like To Teach The World To Sing (In Perfect Harmony) is a pop song that originated as the jingle “True Love and Apple Pie”, by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley. The lyrics were rewritten by the songwriters, together with US advertising executive Bill Backer and US songwriter Billy Davis, for The Coca-Cola Company’s then-advertising agency, McCann Erickson, to become “Buy the World a Coke” in the 1971 “Hilltop” television commercial for Coca-Cola and sung by The Hillside Singers. “Buy the World a Coke” was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The popularity of the jingle led to it being re-recorded in two versions: one by The New Seekers and another by The Hillside Singers, as a full-length song, dropping references to Coca-Cola. The song became a hit record in the UK and the US.

The Singing Teenagers – The Shape

This record has been modelled into a group of singing teenagers all holding hands.

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